Situation Analysis
Build the evidence base through the 5Cs, internal capabilities, external context, and SWOT synthesis.
CAPABILITY 1
Situation Analysis Workspace
Develop a research-supported view of the organization and market, identify viable segments, select priority targets, and prepare a final deliverable for instructor review.
Team progress
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0 of 11 tasks completed
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Average of AI-reviewed tasks
CAPABILITY 0.1
Marketing Knowledge Library
Market Segmentation
Divide the market into distinct groups with similar needs, behaviors, economics, or buying processes.
Target Selection
Evaluate segment attractiveness, strategic fit, accessibility, differentiation potential, and organizational ability to win.
Evidence Standard
Distinguish sourced facts, team inputs, AI inferences, and unanswered research questions.
AI Review
Compare each output with a best-practice rubric, flag weaknesses, revise, and re-grade.
Human Review
Final assessment and approval remain with the instructor or designated reviewer.
CONNECTED PROJECT MODEL
Knowledge Flow
Each completed deliverable becomes reusable project knowledge. Later tasks can pull forward team work without re-entering it.
FINAL CHECKPOINT
Instructor Review
Project submission
Tasks completed0 / 11
AI-reviewed0 / 11
Average score—
Final disposition
No final decision recorded.